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About Us
ACTR is the creation of 4 French youngsters passionate about fashion and art. Our goal is to enable everyone to reach and become aware of the roots of fashion through art.
The concept of roots, in general, is integral to our theme and DNA, whether it be family, origin, or the roots of the world. This is why we chose δ for our logo, derived from the Greek word "διαφορά", meaning difference.
This essential visual choice reflects our desire to break free from current fashion norms and stand out. Additionally, it represents us perfectly, as δ is the fourth letter of the Greek alphabet, "ACTR" has 4 letters and we are four.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™